When my husband and I embarked on our surrogacy journey, friends who had navigated IVF themselves told us Ari Hassid, an incomparable surrogacy advisor was the woman to work with. Fate brought us together, and with Ari’s expertise and guidance, we welcomed our youngest daughter—our miracle baby—into the world.

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Now, as our daughter turns one, Ari and I have reunited to bring another dream to life: AYA.

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AYA is a bespoke surrogacy and fertility concierge founded by an intended parent and a leading expert with over 20 years in the field. Together, we provide unparalleled support, insight, and care—helping you navigate this deeply personal and life-changing journey with confidence and ease.

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Ari Hassid is a highly respected surrogacy expert with nearly two decades of experience in top IVF clinics. Throughout her career, Ari has played a pivotal role in guiding individuals and couples through the surrogacy journey, offering deep expertise and compassionate support. Her dedication to personalized care has earned her widespread recognition and appreciation from patients and colleagues, solidifying her reputation as an expert leader in the field of surrogacy and reproductive medicine. As a Mom of three young children, Ari knows the importance of family.

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​After welcoming her youngest daughter through surrogacy, Amy Samuel developed a deep appreciation for the life-changing process and has since become a passionate advocate for intended parents, surrogates, and the surrogacy community. As a mother of a blended family of six, and firsthand knowledge of the joys and challenges that come with building a family in alternative ways, Amy understands the emotional, physical, and logistical aspects of the journey, offering guidance and encouragement to those navigating the process. Her advocacy is rooted in gratitude for the surrogate who helped complete her family and a desire to ensure that others feel empowered and supported in their own paths to parenthood.

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Ari Hassid & Amy Samuel

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